SERIE EXPERT | METAL DETOX | ANTI-METAL | SHAMPOO

ANTI-METAL SULFATE-FREE SHAMPOO.

How many times a day do you hear your clients complaining of the negative effects their water has on their hair. Dryness, breakage, dullness of colour and lack of shine? Backed by 7 years of research and 7 patents L’Oréal scientists worked hand in hand with hairdressers around the world to create METAL DETOX. Research found that copper metals absorbed into the hair can cause a higher risk of breakage and unpredictable colour results. SERIE EXPERT | METAL DETOX | ANTI-METAL | SHAMPOO is a haircare innovation powered by Glicoamine. The patented technology helps to neutralize (de-activate) these excess copper metals in the hair. It helps to prevent them from interfering with the colouring process. This sulphate-free shampoo has a luxurious foaming texture and citrus scent.